East West Visual Identity Standards

Resources & Downloads

Logo Downloads | PowerPoint Template | Welcome Screen Template | Additional Downloads | Email Signature Guidelines | Useful Copy | Swag Stores

Logos Downloads

The logos below are for typical digital usage and most print applications. If a different type or a high-quality file is needed, or for help with large format professional printing, please reach out to the East Marketing department for assistance.

Don’t know what file to download? A PNG is an image file with a transparent background, for web and digital use. An EPS file is a scalable vector file with a transparent background, for large-format printing use. In most cases, a PNG file will work. If you run into any issues with a PNG, try using the EPS download instead!

**NEW** PowerPoint Template

The below presentation template is for both internal and external usage. You may use this template as it exists or feel free to adjust it based on your own needs.

Helpful Resources: Align Objects, Slide Designer, Replace/Insert Image, Using Icons

Blank PPT Download

Welcome Screen Template

Please use the below template to create your own welcome screens for the entryway in Atlanta. When ready, submit your slide to Atlanta IT to be uploaded to the screens.

For more complex welcome screen designs, send requests to Marketing and CC Atlanta IT at least 48 hours prior to needing the screens uploaded.

Welcome Screen Download

Additional Downloads

***More coming soon!

Email Signature Guidelines

East West’s email signature is an integral part of our brand identity. Having a uniform email signature across the company leads to brand recognition and helps create an overall picture of our company when corresponding with customers. Making personal adjustments to your email signature could lead to issues with the links that are originally coded into the signature.

Here are some do’s and don’ts to keep in mind when using the East West email signature:

    • Do treat email signatures like all other forms of corporate communications
    • Do use brand guidelines
    • Do keep it simple, including only essential information (first and last name; job title; company and link to the company website; phone number)

 

    • Don’t make your email signature a full image
    • Don’t add extra flair
    • Don’t include vCARDS; they increase file size and appear as attachments.
    • Don’t include tag lines or quotes; they may be perceived as company-wide statements.

Example of default email signature:

FIRST NAME LAST NAME
Title | P: 404.252.9441 ext. XXX | E: email@ewmfg.com

 

Example of email signature with mobile phone:

FIRST NAME LAST NAME
Title | P: 404.252.9441 ext. XXX | M: XXX.XXX.XXXX | E: email@ewmfg.com

Useful Copy

Our Vision

To make the world a better place – cleaner, safer, healthier and smarter.

Our Mission

East West is a global manufacturing services company focused on the realization of products, from design through distribution. As an integrated team of designers, engineers and specialists in onshore, nearshore, and offshore manufacturing, we offer a seamless path to scale and an exceptional speed-to-market strategy while driving down costs and adhering to the highest quality standards. We are one integrated family, working together to support our customers throughout the entire product lifecycle. We are East West.

Our Values
  • We act with integrity in everything we do.
  • We are accountable to our customers and each other by doing what we say we are going to do.
  • We open borders to enable our customers to leverage the efficiencies of a transparent global supply chain.
  • We embrace diversity in all things – industries, processes, team members and cultures.
  • We collaborate with customers and suppliers to maximize their competitiveness.
  • We welcome opportunities to learn regardless of how they arise.
  • We support the communities in which we operate.
  • We empower our team to innovate and foster their entrepreneurial spirit in support of customer goals.
  • We demand the highest levels of quality from our teams and suppliers to the benefit of our customers.
  • We respect the rights, safety and cultures of our local teams and strive to develop partnerships with like-minded suppliers.
Additional Taglines and Quotes
  • Fueled by passion—united in innovation
  • We strive to make incredible products for amazing companies
  • Building products that make the world a better place—cleaner, safer, healthier and smarter
  • Making product realization possible through integrated global design, engineering, manufacturing and distribution solutions

Swag Store Links