Our Colors

Our colors are the foundation of our visual identity and should be used consistently throughout our branded collateral and signage.

As a general rule: use RGB values or Hex codes for digital material and use CMYK values or Pantone colors for printed pieces. When using large format professional printing services, please consult with the East West Marketing team if any additional help is needed.

Primary Colors

Use our primary colors prominently and consistently in all branded materials.

Cyan

Digital Use
HEX: #00AEEF
RGB: 0, 174, 239

Print Use
CMYK: 100, 0, 0, 0
Pantone: Process Cyan C

Navy

Digital Use
HEX: #001844
RGB: 0, 24, 68

Print Use
CMYK: 100, 76, 12, 68
Pantone: 289 C

Secondary Colors

These colors complement and support our primary colors.

LIGHT BLUE

Digital Use
HEX: #8CC6EC
RGB: 140, 198, 236

Print Use
CMYK: 42, 9, 0, 0
Pantone: 283 C

MEDIUM BLUE

Digital Use
HEX: #0076BE
RGB: 0, 118, 190

Print Use
CMYK: 90, 48, 0, 0
Pantone: 285 C

MEDIUM GRAY

Digital Use
HEX: #87898F
RGB: 135, 137, 143

Print Use
CMYK: 20, 15, 11, 40
Pantone: Cool Gray 7 C

DARK GRAY

Digital Use
HEX: #5e6167
RGB: 94, 97, 103

Print Use
CMYK: 30, 23, 17, 58
Pantone: Cool Gray 9 C

PURPLE
For Digital Use Only

Digital Use
HEX: #5000FF
RGB: 80, 0, 255

Print Use
Do not use for printing

Gradients

The use of gradients can help make your designs more dynamic and compelling.

CYAN
#00AEEF

NAVY
#001844